Advances in accounting Essay Example | Topics and Well Written Essays - 1000 words

Advances in accounting - Essay Example This research seeks to determine the relevance of OBA in an environment with high competition and the lack of cooperation between the suppliers and consumers. Most companies after exploiting most of the cost reduction methods have resorted to forming supply chains to be competitive in the market. With this, OBA was found to be necessary for reducing cost and thus raised productivity. For OBA to be successful, it requires cooperation and mutual trust between the suppliers and consumers. The researchers have noted that most companies are not willing to share important information with the buyers. This paper is important since it seeks to address the importance and challenges facing the application of OBA technique in inter-organizational cost management. Despite the challenging circumstances under which OBA is applied, the paper addresses how it can be used for the good of the parties involved and also give recommendations on how to counter the challenges involved. The paper is interesting since it involves interacting with people in the real market situation, and the findings thereof are a true reflection of what is happening in the field. The key reference literatures for this research are vi. Sharing Sensitive Information in Supply Relationships: The Flaws in One-way Open-book Negotiation and the Need for Transparency, European Management Journal by Lamming, Richard, Nigel D. Caldwell, Wendy E. Phillips, and Deborah A. Harrison (2005) The above books describe the relevance of OBA to cost reduction and the conditions for the success of the tool to cost management in IOCM. These books seek to describe the challenges facing the implementation of OBA in inter-organization cost management. The research method chosen for the study is interview. This involved interviewing purchasing experts in the first and second phases and afterward interviewed sales experts. These interviews were done using questionnaires, whereby the questionnaires were sent to

Undergraduate Internship Report Essay Example | Topics and Well Written Essays - 2500 words

Undergraduate Internship Report - Essay Example Undergraduate Internship Report Moreover, my regards go to my entire family for giving me emotional and financial support throughout the entire Bachelor’s degree program both in theory and in practical sessions. The six weeks’ internship program at the Center of Excellence - College of Business Administration in the marketing department was part of the Bachelor in International Business that is offered by my school. The internship entails working with professionals in the work place and gaining one-on-one experience in the field. During this period of time, I was expected to put most of what I have continuously being taught during the lectures at my school in practice. Moreover, in the beginning of my internship I was asked to come up with a marketing plan that is well researched, and give details on how I am capable of working on it, as well as market the products to current and potential clients. During this period, I learnt several marketing approaches, such as placing products and services on medi a aimed at the general public who are the current and potential clients. I also learnt how to communicate with potential clients, and acquired the patience that is required during marketing. Moreover, my internship basically entailed attending meetings that were held by my tutor. My colleagues and I continually worked on brainstorming to come up with ways of managing and marketing various services that were being offered by the center. Table of Contents 1.1Acknowledgements: 2 1.2Executive Summary 2 1.3introduction 5 1.3.1Company Description 5 1.3.2My Mission 5 Marketing plan for the Center of Excellence Introduction 7 1about the Center of Excellence 7 1.4Current situation 8 1SWOT Analysis 9 1.4.1Strength 9 1.4.2Weakness 10 1.4.3Opportunities 10 1.4.4Threats 11 1Market segmentation, target market and positioning 16 1.5Methodology 17 1.6Recommendations 18 1.7Summary 19 1.8Learning experience 20 1.9Conclusion 21 1.3 introduction 1.3.1 Company Description This year The University of Bus iness and Technology finally got recognized as an official University from the National Commission for Academic Accreditation & Assessment. Hence, becoming one of the most prestigious universities, and carrying under its name four different colleges: College of Business and Administration, College of Advertising, College of Engineering and Information Technology and college of Master of Business and Administration. My internship was held at the Center of Excellence, which is under the prominent College of Business and Administration. I have created a timeline for the UBT to show its success journey as a business from its early stages when it was no more than a small institute to what it is today a well recognized university in the education market. Please see the UBT timeline below. 1.3.2 My Mission Job description: Responsible of creating the Marketing plan for the Center of Excellence and continuing education for year 2013 Detailed job description 1. Creating SWOT analysis for the Center of Excellence and continuing education. 2. Creating Marketing plan for the center based on the SWOT analysis. 3. Supervise the designing and creating of marketing material and printouts. 4. Responsible of the digital marketing activities of the Center of Excellence: Creating Digital marketing plan, including advertising through the Internet,